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Health plans can now reward for health risk assessments completed at Pursuant Health kiosks
ATLANTA, GA and Las Vegas, NV - InComm, a leading prepaid product and transaction services company, and Pursuant Health (formerly SoloHealth) announced today a partnership to allow health plans to promote health risk assessments (HRAs) at Pursuant Health kiosks in Walmart stores. Health plans will be able to issue their members branded incentive cards with healthy rewards as part of the completion of the HRA. The card and restricted reward program will be powered by the InComm Health and Affinity Enhanced Payment Platform. The announcement was made at the 2015 Money 2020 Conference in Las Vegas, NV.
"One of our goals at Walmart is to be the number one provider of affordable health care. We are always looking for solutions that drive down costs and improve the lives of our customers. Combining the Pursuant kiosks with a targeted wellness rewards program is a natural fit for our retail strategy," said Alex Hurd, Senior Director, Product Development, Growth and Payer Innovation - Health & Wellness at Walmart.
Health plans participating in the program can offer a call to action to their members in the form of a tailored rewards card, which will be activated at the Pursuant Health kiosk on completion of the HRA and biometric assessment. Once the HRA is completed, the card will immediately be funded with reward dollars that can be spent in-store on healthy items. The reward and the items can be restricted by the employer and health plan to the individual product or SKU (stock keeping unit). On completion of the HRA the response data can then be sent back to the health plan or healthcare provider for next steps and proactively address any issues the HRA may have raised.
"Our restricted spend platform is an ideal place for health plans and retailers to meet," said David Vielehr, Senior Vice President/GM, InComm Healthcare and Affinity. "We create product specific rewards that match the goals of the HRA and are conveniently redeemed at the point of sale."
HRAs are an important and valuable healthcare tool for individuals and companies with a proven return on investment for employers and health plans. HRAs provide awareness of health risk factors and behaviors so individuals may proactively address their lifestyle or seek assistance in monitoring any chronic conditions. Pursuant Health's HRA is comprised of age, gender and risk dependent questions as well as kiosk biometric measurements of weight, BMI, blood pressure and pulse. Questions cover every aspect of overall wellness in order to provide a holistic health profile of the individual, along with simple, personalized health advice. The assessment was developed to comply with National Committee of Quality Assurance (NCQA) Standards and Guidelines, with topics addressing physical activity, nutrition, sleep, mental health, tobacco use, alcohol consumption, preventive care screenings and biometric measurements.
"Our proprietary HRA takes the average user only five minutes to complete, but delivers a wealth of data that health plans and healthcare providers can use to improve care," said Ryan Sloan, Chief Marketing Officer, Pursuant Health. "Our partnership with InComm Healthcare and Affinity gives us a new way to incentivize members to take HRAs, and creates targeted wellness rewards they can use immediately after completion."
InComm Healthcare & Affinity is a wholly-owned subsidiary of InComm Holdings, Inc., created in 2012 through InComm's acquisition of Medagate. The acquisition included Medagate's point-of-sale and defined-spend payments capabilities, the Enhanced Payment Platform and the OTC Network. Combining InComm's distribution and redemption network with Medagate's point-of-sale benefit and reward platform created a powerful new offering: InComm Healthcare & Affinity (IHA).
Leveraging deep integrations into retailers' point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 500,000 points of retail distribution worldwide. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 206 global patents, InComm is headquartered in Atlanta with a presence in over 30 countries in North and South America, Europe and the Asia-Pacific region.
Based in Atlanta, Georgia, Pursuant Health's purpose is to engage individuals to manage their health and improve outcomes. We accomplish this by providing a unique platform that allows the capture and integration of health related data. In summer 2010, the company received a $1.2M grant from the National Institute of Health (NIH), a division of the U.S. Department of Health and Human Services, to help enable innovation for self-service healthcare and prevention. In 2012, following FDA-Clearance as a Class II Medical Device, Pursuant Health introduced its next-generation interactive kiosk, offering vision, blood pressure, pulse, weight, symptom checking, body mass index and overall health assessments. The company's bilingual kiosks improve outcomes by not only providing convenient health screenings, but also by giving users recommendations for follow-up care. Strategic investors and partners include Outerwall Inc. (owner of the Redbox, ecoATM and Coinstar brands), Walter Huff (founder of HBOC) and Anthem. For more information, please visit www.pursuanthealth.com.
For Pursuant Health